Apple Brussels

Brussels (Belgium, Europe)

Earth Day at Apple Brussels

Every year Apple celebrates the Earth Day to show our commitment to create a better world than we found it. Apple has a lot of impact on the environment and they improve year by year a lot for instance, are all Apple Retail Stores, bureaus. data centers and factories powered by 100% renewable energies and a lot of products contain 100% recycled aluminum. Some rare-earth components are also 100% recycled like the Taptic Engine in some Apple devices, which is a very hard process to achieve. You can read more about our passion and love for the environment and their protection on Apple.com/Environment/

04/18/2019

I cannot say a lot about Apple Brussels, but I wish I would be able to. What I know is that it is the first Belgian Apple Retail Store, and it opened its doors to the public on 19th September 2015 on the Avenue de la Toison d'Or, which is better known was Gulden Vlieslaan. Apple Brussels was one of the first Apple Retail Stores with the new design concept and vision back then. The revamped store design was created by Apple's former Chief Design Officer (CDO) Sir Jonathan Paul Ive or abbreviated Jony Ive.

20 Belgian artists were asked to create an image for hoardings because Brussels is the center of comic artists. Apple always wants to create a store that fits well into the city and its residents' culture. This is why Apple often works with local artists and strives for a close partnership bond with the city until a store is realized. Hence, these artists had the opportunity to share their work and the story of their town in front of Apple Brussels before the grand opening. The hoardings featured the wording "Creativity, to be continued," as well.

Brussels has a rich tradition of comic art. So, to celebrate the opening of the Apple Store, Brussels, we brought together some of the city's most imaginativ...

Apple Brussels has huge glass panes that envelope the architecture of the modern building and curve around it. It is also one of the first stores with a Video Wall for Today at Apple sessions in Europe, and therefore Apple was able to reduce the existence of backlit screen panels. This area has the official name "The Forum" and it also features two rows of real trees, which are growing inside the store with the opportunity to sit on the leather-covered tree pots. The product tables have the same appearance as always and are made of beautiful redwood. However, some tables react to motion and thus, they reveal power outlets. I saw Apple Brussels by night and was able to see the Earth Day Apple leaf in this night.

Nevertheless, here are some other photos of my trip to Brussels after I visited Paris. These include my late-night visit to Brussel's landmark in the skyline - the Atomium. It was designed for the Brussels World's Fair 1958 (EXPO 58) and was not meant to survive beyond it. Still, the architecture was so popular and became an international attentiveness that the town decided to keep it as a part of its skyline. I drove through the city of Brussels with an E-Scooter as well but sadly, I spent just some hours in Brussels in the evening on my way back to Germany from France's capital Paris.

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